VIRGIN MOBILE

As the social engagement and content writer at One Trick Pony, I jumped on the chance to work on social media for Virgin Mobile when they were looking to establish a voice on their lifestyle brand's platforms. Since establishing their voice, I have been the lead copywriter, engaging on Facebook, Twitter, Instagram, Wordpress & Tumblr, with over 530,000 combined fans daily. I have covered live events through instagram images/captions, twitpics/tweets, and blog posts from the road, including Lady Gaga's Born This Way Ball, and Virgin Mobile FreeFest 2012. My responsibilities include concepting and executing tactics for increasing consumer interaction, social media campaigns, and giveaways. Copywriting responsibilities include e-blasts, headlines, and 404 pages, giveaway names, Pinterest boards and URLs. You can find some samples of my work on Virgin Mobile's varoius platforms below.